Marketing skills

Claude AI skills
for marketers

Nine skills covering every marketing output channel — ads, listings, social, press, UGC, and more. Each runs live research before writing so your copy reflects what's converting now, not six months ago.

What are Claude AI marketing skills?

NovaKit marketing skills are .skill files you upload into Claude once, each one built for a single marketing deliverable — a paid social ad set, an Amazon listing, a carousel, a press release, a product photography prompt. Instead of a blank chat, you get a framework that runs live research on what is performing on that specific platform, asks three calibrating questions about your product, buyer and funnel stage, then applies an anti-slop gate that blocks the phrasing people scroll past.

This collection is for the person who owns the output: solo marketers, DTC and ecommerce founders, agency copywriters, creators, and small in-house teams who ship across five channels a week with no time for five separate briefs. The outcome is the full asset, not a fragment — the Brand & Ad Copy skill returns hooks, Meta variants, a Google RSA block, LinkedIn and TikTok copy, nine CTAs and an A/B plan in one run. Skills start at $5 and work on a free Claude account. The Marketing Bundle collects five core skills for $45 instead of $65.

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20 skills

Every marketing channel, one place.

Brand & Ad Copy
$19
One run gives you the whole ad set: five scroll-stopping hooks across five distinct types (curiosity gap, stat shock, anti-hero, identity mirror, before/after), Meta and Instagram primary text in cold and retargeting variants, a Google RSA block of five headlines and two descriptions, LinkedIn sponsored copy, a TikTok/Reels hook frame with spoken script, five email subject lines with preview text, nine CTAs mapped across cold, mid and hot funnel stages, and an A/B plan naming the single highest-leverage variable to test first. Use it at campaign launch instead of writing each platform separately.
UGC Ad Creator
$19
Builds a complete UGC ad plan: a product intelligence block identifying buyer, problem and angle; a three-clip 45-second structure (3 × 15s) with scene, voiceover and on-screen text specified per clip; a Higgsfield MCP prompt per clip ready for Seedance 2.0; five alternative hooks and five alternative CTAs for testing; creative testing notes with budget guidance; and platform-specific tips for TikTok, Reels, Meta and Shorts. Use it when you need creator-style ad volume without booking creators.
E-Commerce Product Listing
$9
Produces a full listing: a keyword strategy split into primary, secondary, long-tail and backend terms, three product title variants tuned to Amazon, Etsy and Shopify conventions, five benefit-first bullet points with keyword coverage, a platform-calibrated product description, an A+ Content brief written module by module for your designer, and platform extras — Amazon backend search terms, Etsy tags, Shopify meta fields. An anti-slop gate keeps out the filler that makes listings read interchangeably. Use it per SKU at launch or when a listing has stalled.
PR Press Release
$9
Writes a journalist-ready release in standard wire format — dateline, headline, subheadline, lead, body, boilerplate, media contact block and the ### end marker — at 300–500 words in enforced AP Style, with one or two executive quotes that actually carry an opinion rather than restating the news. You also get a personalised pitch email template and a distribution strategy brief covering wire choice, target outlets and timing. Use it for funding, launch and partnership announcements.
Social Content Engine
$9
Turns one topic into a full week: seven posts across your chosen platforms, carousel copy broken into hook, body and CTA slides, short-form video scripts with hook, arc and close, captions with hashtag recommendations, and text posts for LinkedIn and X. Everything is voice-matched to your content pillars and formatted per platform so it's schedule-ready, with posting notes covering best times and A/B hook variants. Use it as the Monday batching session that replaces daily scrambling.
LinkedIn Post Engine
$9
Returns a complete post — hook, body, CTA — ready to publish, in one of four types: story, insight, contrarian or how-to. It calibrates to your persona stage (emerging, growing, or authority), matches how you actually write, and adds ghostwriter notes explaining the hook rationale, the algorithm signal it's targeting, and a swap option. An anti-slop gate blocks the clichés that trigger the scroll, and an iteration menu offers an alternate voice, a carousel outline, or a content sprint. This is also NovaKit's free skill — try it before buying anything.
Twitter / X Thread Engine
$9
Writes a complete numbered thread — hook tweet, body, payoff and CTA — with a character count printed on every tweet so it's copy-paste ready, plus two hook variants for A/B testing. Ghostwriter notes cover the algorithm signal, posting timing and a cross-post recommendation, and engagement velocity guidance tells you what to do inside the first 60-minute window. Voice and payoff structure are calibrated to your niche. Use it when a good idea deserves more than one tweet.
Content Calendar
$8
Builds the full plan: a strategy layer defining content pillars, channel mix and anchor dates; a 30, 60 or 90-day phase plan with weekly themes; 8–12 fully developed post briefs across channels; a repurpose map for every anchor piece; phase-level success metrics with review actions; and an operations layer covering workflow, batching rules and flex rules for the weeks that go sideways. Output drops straight into Google Sheets, Notion or Airtable. Use it at the start of a quarter.
Social Media Carousel Prompt
$8
Delivers a strategy brief naming the hook type, CTA placement and save-trigger plan; a design system specifying colour, type and grid at 1080px; slide-by-slide copy for every slide; a visual prompt per slide you can execute directly in Canva; a caption with a hook first line and hashtag guidance; and a repurposing note mapping the same content to a Reel, a thread, or a lead magnet. Use it for Instagram and LinkedIn carousels when you want saves, not just impressions.
AI Animation Film Prompt
$15
A six-block production system: a locked animation style bible, a per-character consistency bible, a time-stamped beat map with shot breakdown, per-shot generation prompts written for the specific tool, a keyframe reference strategy for image-to-video setup, and a VFX layer description with assembly notes. It recommends the right tool per shot across Seedance, Kling and Runway. Use it for animated shorts and brand films where the look has to hold across dozens of generations.
Short-Form AI Video Prompt
$29
Returns a tool-calibrated primary prompt with camera specifics, a negative prompt targeting the failures that particular model actually produces, a multi-shot variant where the tool supports one, the platform aspect ratio and duration, a reusable Style Bible block for a whole video series, a tool optimisation note for Kling, Seedance or Higgsfield, and a disclaimer covering credit cost and model updates. An anti-slop gate blocks prompts likely to burn credits on junk frames. Use it before you spend generation credits, not after.
Brand Voice Guide
$15
Produces the full guide: a voice-in-one-sentence north star, a strategic archetype definition, three to four voice pillars each with before/after sentence pairs, a tone dial setting register per channel, a vocabulary system of words you use and words you avoid, a banned phrase list of 15+ entries with reasons, four before/after sample rewrites annotated with what changed, a competitive contrast map against named category competitors, a copy-paste AI prompt block for Claude, ChatGPT or Jasper, and a review cadence with voice drift warning signals. Use it before onboarding writers or an AI tool.
Hotel & Airbnb Listing Copy
$7
Writes three headline options taking feature, experience and identity angles, a full OTA description calibrated to the platform's word count, structured across five sections — hook, the space, the neighbourhood, guest experience, practical details — plus a 120–200 word host story built on specifics rather than warmth clichés, platform adaptation notes for VRBO, Booking.com and your direct site, and AI-search keyword coverage woven through. An anti-slop gate blocks the "cosy retreat" register. Use it on a new listing or one that's stopped converting.
Logo & Brand Identity Prompt
$9
Outputs a complete brand prompt system: a primary logo prompt formatted for Midjourney, Ideogram, DALL·E and Firefly; an app icon prompt with iOS and Android safe-zone specs; a colour palette with hex and RGB values, a 60-30-10 split and WCAG contrast checks; dark-mode colour variants; typography direction pairing headline, body and accent faces; and usage rules with a cliché watchlist and a designer brief. Use it to generate a credible identity yourself, or to brief a designer properly.
Menu Description Copy
$5
Writes the full menu: a restaurant or concept intro in both dine-in and delivery variants, section headers with one-line category intros, dish descriptions calibrated to your price tier, dietary and allergen labels on every dish, delivery-optimised short names and descriptions, and platform adaptation notes for DoorDash, Uber Eats and OpenTable. Use it when opening, reprinting, or moving a dine-in menu onto delivery apps where the naming rules are different.
Product Ad Film Prompt
$15
Delivers five scene prompts — hero, reveal, lifestyle, detail and end-card — each in three format variants at 9:16, 1:1 and 16:9, with shot angle, camera motion and lighting specified per scene, a negative prompt block for every scene, reference image guidance that locks product identity across generations, a platform map for TikTok, Reels, Shorts, Meta Feed and your own site, and pacing notes for 4–15 second clips. Built for Seedance 2.0. Use it for DTC product ads that need to look shot, not generated.
Product Photography Prompt
$9
Returns a paste-ready image prompt with no placeholders left to fill, a platform parameter block for Midjourney, Flux, DALL·E 3 or Firefly, three single-variable variations for A/B testing, a negative prompt for Midjourney and Stable Diffusion, a platform compliance check verified against Amazon, Shopify or Instagram specs, and a two-sentence rationale explaining the lighting logic and the conversion goal. Covers hero shots, lifestyle, flat lays and seasonal variants. Use it instead of booking a shoot for a catalogue refresh.
Real Estate Listing Copy
$9
Turns raw property details into three matched formats: a listing headline under 12 words leading with location or standout feature, an MLS or portal description under 250 words that stays Fair Housing compliant, and a social teaser for Instagram or Facebook — all written in a tone matched to the specific buyer persona. You also get a hashtag block of five to eight tags ready for the first comment, and a specific, low-friction CTA in every format. Use it on each new listing.
Real Estate Photo Prompt
$9
Writes a primary prompt for a twilight exterior or styled interior, a scene-specific negative prompt rather than a generic one, material choices matched to the buyer persona you're targeting, platform crop notes for MLS, Zillow and Instagram, an authenticity and disclosure flag for MLS compliance, and an iteration offer to adjust mood, persona or crop. Paste into Midjourney or Flux. Use it for virtual staging and listing hero images when a photographer isn't in the budget.
YouTube Thumbnail Prompt
$8
Generates a production-ready AI image prompt in Midjourney V7 or Flux 2 format, a DALL·E 3 / GPT-4o adapted variant for when you need text rendered in the image, a negative prompt for Midjourney and Stable Diffusion, a full composition brief covering layout, face placement, text and colour palette, technical specs for 4K 16:9 with safe zones and a mobile legibility check, a niche-specific list of five dos and five don'ts, and designer notes on model routing, CTR psychology and an A/B suggestion. Use it before upload, on the asset that decides whether the video gets watched.
Quick Answers

How are these delivered, and how long does setup take?

Checkout takes you to a delivery page with a download link for a .skill file, emailed to you as well. In Claude, go to Customize → Skills → +, choose Upload a skill, and drop the file in. It appears in your skills list right away and runs as a slash command — type / in any chat and select it. Setup is under 60 seconds, and the skill works on claude.ai and the Claude desktop app.

Do I need Claude Pro or an API key?

No. Every marketing skill here runs on a free Claude.ai account with no API key and no other subscription. Pro helps only when you want the longest single outputs — a full 30/60/90-day content calendar or a complete brand voice guide — because it allows longer responses. Nothing on this page requires it.

How is this different from saving a good prompt?

A saved prompt is frozen at the moment you wrote it. These skills run live research before writing, so what they treat as "working right now" updates with the market, then they interview you before producing anything. They also enforce platform mechanics a prompt would not remember: Google RSA headlines under 30 characters, email subject lines under 45, Fair Housing compliance in real estate listing copy, Amazon backend search terms in product listings.

Which marketing skill should I start with?

Pick by channel. Running paid social: Brand & Ad Copy for the copy and UGC Ad Creator for the creative plan. Selling products online: E-Commerce Product Listing plus Product Photography Prompt. Building organic presence: Social Content Engine, LinkedIn Post Engine, or Content Calendar. Setting the foundation before writing anything: Brand Voice Guide.

Do the AI image and video prompt skills need a paid generation tool?

The skill itself runs in Claude and outputs the prompt, so Claude costs nothing. Generating the image or video happens in whichever tool you already use — Midjourney, Flux, DALL·E, Ideogram, Firefly, Kling, Seedance or Higgsfield — and those charge their own credits. That is the point of buying the prompt skill: AI Video Prompt ships a negative prompt and a tool disclaimer specifically so you burn fewer credits on junk frames.

What do they cost, and is there a refund?

Individual marketing skills run from $5 to $29, most between $8 and $19. Each is a one-time purchase with unlimited runs — there is no subscription. Bundles start at $15 and the Marketing Bundle is $45. Refunds are 7 days, no questions asked: email [email protected] within 7 days for a full refund. You can also try the LinkedIn Post Engine free with no card first.

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LinkedIn Post Engine
Social · normally $9 · free today
Live trend research before every post
Hook variants calibrated to what's converting this week
Works on a free Claude account

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