Hotel & Airbnb Listing Copy — Claude Skill

Listing copy
that fills your
calendar.

3 headlines. Full description. Host story. Platform-ready.

Generic listings get scrolled past. This skill writes copy calibrated to your property, guest persona, and OTA platform.

Hotel & Airbnb Listing Copy is a Claude AI skill that writes Airbnb and OTA listing copy — headlines, full descriptions, and host stories calibrated to property type, guest persona, and platform.

⚡ Replaces 60–90 minutes of listing writing — runs in under 3 minutes.
Get this skill — $7
Output preview — Hotel & Airbnb Listing Copy
Block A · Headlines
3 headline options. Each under 50 characters.
Option 1 — Feature + Proximity
Rooftop Hot Tub · 5 Min Walk to Duomo
Character count: 38/50

Option 2 — Experience Promise
Wake Up to Sunrise Over the Old City
Character count: 36/50

Option 3 — Guest Identity
The Apartment That Makes the Trip
Character count: 33/50
Each headline leads with the property's most distinctive feature. No "cozy", "charming", or "hidden gem" — replaced with specifics that earn the claim.
Block B · OTA Description
Opens with the guest's experience, not the spec sheet.
Opening hook (Airbnb · 72 words)

Step out onto the rooftop terrace as the city wakes up — espresso in hand, the Duomo five minutes away and entirely unhurried. This 1920s-era apartment has been stripped back and restored: original tilework, floor-to-ceiling windows, and a kitchen stocked for people who actually cook.

It is quiet. It is walkable. It is the reason guests rebook.

The Space — bedroom, living area, kitchen, terrace each described in 2–3 sentences.
Experience-led opener outperforms spec-led by measurable conversion margin. First 250 characters carry the full hook for Airbnb mobile preview.
Block C · Host Story
The trust builder — beats chains on personality.
About Your Host — Marco & Silvia · 148 words

We're a ceramics teacher and a structural engineer who spent three years restoring this flat above the old hat-maker's workshop — tiles sourced from the original supplier, walls painted the exact shade we found under four layers.

We host because the neighbourhood deserves to be discovered slowly, and most guides miss it entirely. The welcome folder has our actual recommendations — not the tourist circuit.

You'll find a bottle of local olive oil in the kitchen and a handwritten note with the week's market days.

We respond within the hour, every day.
Specific personal detail + genuine reason for hosting + one concrete welcome gesture. Replaces "we love meeting guests from around the world."
Block D · Platform Notes
Adaptation brief for every platform you list on.
VRBO adaptation
Add sleeping-arrangement detail by bedroom. Extend to 620 words. Highlight proximity to family landmarks and nearest supermarket.

Booking.com adaptation
Shorten to 380 words. Front-load amenity keywords: fast WiFi, dedicated workspace, hot tub, air conditioning, EV charger. Use structured short paragraphs — Booking's algorithm indexes explicit amenity mentions.

Direct website
SEO focus: "apartment [city centre] + short stay + [neighbourhood name]". CTA: "Check Dates" not "Request to Book."
2026 best practice: list on both Airbnb and VRBO. Airbnb holds 55–60% of US STR volume; VRBO 20–25%. One master copy, platform-adapted.
Full output
What you receive
✓ 3 headline options (Feature / Experience / Identity angles)
✓ Full OTA description — platform word count calibrated
✓ 5-section structure: Hook · Space · Neighbourhood · Guest Experience · Practical
✓ Host story — 120–200 words, specific and trust-building
✓ Platform adaptation notes for VRBO, Booking.com, direct site
✓ AI search keyword coverage embedded throughout
1 / 5
How it works

How does Hotel & Airbnb Listing Copy work?

  1. Tell Claude what you need — the skill asks 2-3 narrowing questions specific to the task.
  2. The skill runs live research and structures the output before writing a single word.
  3. An anti-slop quality gate checks the draft, then delivers a ready-to-use result for $7.
What you get

Why this listing
gets booked.

🏡
Guest-persona-first. Families, couples, and business travellers read differently.
Persona-calibrated
🔍
AI-search keywords embedded. 40% of travellers use AI trip-planning in 2026.
Algorithm-ready
🛡️
Anti-slop gate removes "cozy", "charming", and "hidden gem" before delivery.
Hard cliché block
📋
Platform adaptation included. One master copy, ready for Airbnb, VRBO, and Booking.com.
3-platform ready
Who it's for

Built for anyone
doing short-term rentals.

✓
Airbnb and VRBO hosts whose listings aren't converting.
✓
Boutique hotel managers writing their first OTA listing.
✓
Hospitality consultants managing copy for multiple properties.
✓
Hosts expanding to Booking.com or VRBO for the first time.
Not what this is for
✕Long-stay or corporate rental copy — guest psychology and platform signals differ.
✕Large hotel chains — built for independent properties competing on personality.
✕Pricing strategy or OTA rank auditing — this writes copy, not revenue management.

The complete guide to short-term rental listings covers what makes copy that converts a browser into a booking.

"My click-through rate went up and I stopped losing guests to the hotel down the road. The host story alone was worth ten times the price."
IL
Ingrid L.
Airbnb superhost, Stockholm · Realtor Bundle
Get it now
Listings that
get booked.
$7.

Instant download. Works with your free Claude account. 7-day refund if it's not what you expected.

Buy Listing Copy Skill — $7 Realtor Bundle — $29
Realtor Bundle includes
Real Estate Listing Copy
Real Estate Photo Prompt
Hotel/Airbnb Listing Copy
E-Commerce Product Listing
Product Photography Prompt
Save 33% vs buying individually
$29 for all 5 skills
🛡️ 7-day money back guarantee · no questions asked
Quick answers

Do I need a paid Claude account for Hotel & Airbnb Listing Copy?

No. The free Claude plan is enough to get started and see the skill working. A Pro plan unlocks longer outputs.

How do I install the Hotel & Airbnb Listing Copy skill?

Download the .skill file, open Claude, go to Customize → Skills → Upload a skill, and drop the file in. It appears in your slash-command list immediately.

Can I edit or customise the output after I receive it?

Yes. The output is plain text you own and can edit freely. Most users tweak specific details or the call-to-action to fit their exact use case before sending or publishing.

How specific do my inputs need to be to get a good result?

The more specific your input, the more precise the output. The skill asks targeted questions to gather context — answering these in detail produces noticeably better results than generic one-line inputs.

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