Brand Voice Guide — Claude Skill

A brand voice
your whole team
actually uses.

Archetype-grounded. Channel-calibrated. AI-ready.

Most voice guides collect dust. This one ships with a banned-phrase list, before/after rewrites, and a copy-paste AI prompt block.

Brand Voice Guide is a Claude AI skill that produces a complete brand voice guide — personality, pillars, vocabulary, banned phrases, channel dial, before/after rewrites, and an AI prompt block.

⚡ Replaces 4–6 hours of brand workshops — runs in under 5 minutes.
Get this skill — $15
Output preview — Brand Voice Guide
Voice Portrait · Archetype
The brand character in one sentence — then grounded in archetype.
Voice in one sentence:
Helix sounds like a calm, credible expert who simplifies the complex — never like a consultant who bills by the syllable or a startup trying too hard to seem approachable.

Archetype: The Sage
Confident, educational, direct. Earns trust through clarity, not credentials. Never name-drops, never hedges, never over-explains.
The north-star statement every writer holds in mind. All pillars, vocabulary, and rewrites flow from this archetype definition.
Voice Pillars · 3 Defined
Each pillar is named, defined, and proved with a before/after pair.
PILLAR 1 — Direct
Says the thing. No preamble, no hedge, no passive voice.
✓ In voice: "Your data is exposed. Here's how to close it."
✗ Out of voice: "Many organisations may find themselves in a situation where data security could be a concern."

PILLAR 2 — Warm Without Trying
Human because it treats the reader as intelligent — not because it uses exclamation points.
✓ "We won't pretend this is easy. Here's what to do first."
All 3–4 pillars delivered with this level of specificity — each includes: name, meaning, examples, what-it-doesn't-mean, and the before/after pair.
Vocabulary · Banned Phrases
Words we use — and the 15+ phrases that are banned with reasons.
Words we use
→ precise · grounded · built for · honest · exactly
→ what this means · in practice · the short version
Banned — with reasons
✕ "leverage" — sounds like a consultant, not a person
✕ "innovative" — the category default; means nothing
✕ "Excited to announce" — leads with us, not the reader
✕ "We exist to..." — mission statement masquerading as copy
Minimum 15 banned entries, each with a one-line reason. The banned list is the most operationally useful section of every guide.
Channel Dial · AI Prompt Block
How tone shifts by channel — and a block to paste straight into any AI tool.
LinkedIn → professional human · "Here's what we learned."
Email → personal human · "One thing before you go:"
Website → clear human · "Fix X. Done in 10 minutes."
Support → calm human · "That's frustrating. Here's the fix."
── AI PROMPT BLOCK (copy-paste ready) ──
Personality: Direct · Warm · Credible
We avoid: leverage, innovative, excited to announce
Reader assumption: intelligent, time-constrained, skeptical
The AI prompt block is usable as-is in Claude, ChatGPT, or Jasper — no editing needed before pasting.
Full Output
What you receive
✓ Voice-in-one-sentence north-star statement
✓ Strategic archetype definition (Sage, Rebel, etc.)
✓ 3–4 voice pillars with before/after sentence pairs
✓ Tone dial — register by channel (website, email, social, support)
✓ Vocabulary system: words we use + words we avoid
✓ Banned phrase list — 15+ entries with reasons
✓ 4 before/after sample rewrites with "what changed" notes
✓ Competitive contrast map (vs. named category competitors)
✓ Copy-paste AI prompt block for Claude, ChatGPT, Jasper
✓ Review cadence + voice drift warning signals
1 / 5
How it works

How does Brand Voice Guide work?

  1. Tell Claude what you need — the skill asks 2-3 narrowing questions specific to the task.
  2. The skill runs live research and structures the output before writing a single word.
  3. An anti-slop quality gate checks the draft, then delivers a ready-to-use result for $15.
What you get

Why this guide
gets followed.

🎭
Archetype-first voice that outlasts every trend cycle.
Strategically grounded
🤖
AI prompt block included. Paste into Claude, ChatGPT, or Jasper — done.
AI-ready out of the box
🚫
Banned-phrase list with reasons. No "leverage." No "innovative." No excuses.
15+ entries · with reasons
✏️
Before/after rewrites in 4 content types. New writers onboard in an hour.
Proof of concept included
Who it's for

Built for anyone
defining how a brand sounds.

✓
Brand consultants building voice systems for clients from scratch.
✓
Founders whose copy sounds generic because there's no guide yet.
✓
Marketing managers standardising voice across a growing content team.
✓
Agencies onboarding freelance writers who've never touched the brand.
Not what this is for
✕Brand strategy or positioning — this is a writing guide, not a mission document.
✕Visual identity — logo, colour, and typography are outside scope.
✕Content creation — the guide tells you how to write; it doesn't write your content for you.

The complete guide to brand voice guides covers what makes a consistent voice different from generic tone guidelines.

"I've bought brand voice templates before — this was different. The banned-phrase list alone saved us three rounds of edits on every piece of content our agency produced that month."
IF
Isabelle F.
Brand consultant, Paris · Creator Bundle
Get it now
A voice that
writes itself.
$15.

Instant download. Works with your free Claude account. 7-day refund if it's not what you expected.

Buy Brand Voice Guide — $15 Creator Bundle — $45
Creator Bundle includes
LinkedIn Post Engine
SEO Blog Post Brief
Email Newsletter Engine
Social Content Engine
Twitter/X Thread Engine
Brand Voice Guide
Content Calendar
Save 34% vs buying individually
$45 for all 7 skills
🛡️ 7-day money back guarantee · no questions asked
Quick answers

Do I need a paid Claude account for Brand Voice Guide?

No. The free Claude plan is enough to get started and see the skill working. A Pro plan unlocks longer outputs.

How do I install the Brand Voice Guide skill?

Download the .skill file, open Claude, go to Customize → Skills → Upload a skill, and drop the file in. It appears in your slash-command list immediately.

Can I edit or customise the output after I receive it?

Yes. The output is plain text you own and can edit freely. Most users tweak specific details or the call-to-action to fit their exact use case before sending or publishing.

How specific do my inputs need to be to get a good result?

The more specific your input, the more precise the output. The skill asks targeted questions to gather context — answering these in detail produces noticeably better results than generic one-line inputs.

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