Content Calendar — Claude Skill

A full quarter
of content,
planned right.

30/60/90-day plan. Pillar-based. Post briefs included.

Random posting fills slots but builds nothing. This skill builds a structured plan your team can actually execute.

Content Calendar is a Claude AI skill that builds complete 30/60/90-day content calendars with pillar-based plans, weekly themes, post briefs, and repurposing maps.

⚡ Replaces 3–4 hours of calendar planning — runs in under 3 minutes.
Get this skill — $8
Output preview — Content Calendar
Strategy Layer
Content pillars defined before a single post is placed.
CONTENT PILLARS — Bloom Studio (Sustainable Skincare)

Pillar 1: Education — Ingredient deep-dives, myth-busting — 35% of calendar
Pillar 2: Community — Customer stories, UGC reposts, founder Q&A — 25%
Pillar 3: Behind-the-scenes — Sourcing, formulation, team moments — 20%
Pillar 4: Conversion — Product features, limited drops, reviews — 20%

Priority channels: Instagram + Email newsletter
Flex capacity: 18% reserved — reactive, trending, real-time slots
Pillars are set before weekly content. Every post maps to one pillar — no orphan content, no guessing what to post next.
Phase Plan · Week View
Phase 1 — Days 1–30: Establish authority and grow trust.
WEEK 2 — Theme: Know Your Ingredients

Instagram Carousel — "5 ingredients your cleanser shouldn't have" — Educational / Pillar 1
Instagram Reel — Founder explaining one hero ingredient in 60 sec — BTS / Pillar 3
Email — "The label-reading guide you didn't know you needed" — Educational / Pillar 1
[FLEX slot] — Reserved for reactive or trending content

Repurpose path: Carousel → 3 x single-slide Stories → email intro paragraph
Each week has a theme tied to a pillar. Repurpose paths are mapped at planning — not as an afterthought when the post is already live.
Post Brief
A full brief — hook, CTA, visual, repurpose path included.
BRIEF #3 — Instagram Carousel | Pillar: Education

Week: 2 · Phase: 1
Goal: Save-worthy educational post to build authority
Hook: "Your cleanser has 4 ingredients it doesn't need to tell you about."
Angle: Each slide = one ingredient + why it's in there (cost, not benefit)
Caption: Conversational, not clinical. End with: "Save this for your next restock."
CTA: "Save this" — primary; "Tag someone who checks labels" — secondary
Repurpose: 3 x Stories (one slide each) + email teaser paragraph
Every brief names: platform, format, pillar, goal, hook, CTA, visual direction, and repurpose path. No brief is just a topic.
Operations Layer
Workflow, review cadence, and batching protocol included.
Production lead time: 10 days before publish
Batch creation: 1–2 weeks ahead, not 4–6
Asset naming: YYYY-MM-DD_Platform_Pillar_Format
—
Monday (10 min): Review last week's performance
Friday (15 min): Confirm next week's assets ready
—
Flex slots: Never filled more than 48 hrs ahead
Month-end review: Pillar mix · format split · scale decisions
Operations layer tells the team exactly how to run the calendar — not just what's in it.
Full output
Everything in your content calendar
✓ Strategy layer — pillars, content mix, anchor dates
✓ 30/60/90-day phase plan with weekly themes
✓ 8–12 fully developed post briefs across channels
✓ Repurpose map for every anchor piece
✓ Phase-level success metrics and review actions
✓ Operations layer — workflow, batching, flex rules
✓ Ready to drop into Google Sheets, Notion, or Airtable
1 / 5
How it works

How does Content Calendar work?

  1. Tell Claude what you need — the skill asks 2-3 narrowing questions specific to the task.
  2. The skill runs live research and structures the output before writing a single word.
  3. An anti-slop quality gate checks the draft, then delivers a ready-to-use result for $8.
What you get

Why this calendar
gets executed.

🏛️
Pillars defined first. Every post maps to one — no orphan content.
Pillar-based
🔄
Repurposing mapped in at planning — not bolted on when it's already live.
3–5× per anchor piece
📋
Post briefs with hook, CTA, and visual direction — not just topics.
Brief-ready
📊
Phase metrics and review checkpoints built in — not tacked on after.
Performance-tracked
Who it's for

Built for anyone
doing strategic content.

✓
Marketing managers planning a full quarter across channels.
✓
Agencies building content calendars for multiple brand clients.
✓
Founders who need a system, not just a posting schedule.
✓
Creator managers mapping content across platforms and formats.
Not what this is for
✕Writing finished captions — it plans and briefs content, not drafts copy.
✕One-off viral posts — this is for teams building consistent, compounding content.
✕Brands with no goals defined — a calendar without a goal is just a posting rota.

The complete guide to content calendar planning covers what makes a calendar built around cadence versus one built around hope.

"I've been managing content for three brands for two years. This gave me a 90-day plan in one session that I'd usually spend a full week building in Notion."
GN
Grace N.
Marketing manager, Nairobi · Creator Bundle
Get it now
Content that
compounds.
$8.

Instant download. Works with your free Claude account. 7-day refund if it's not what you expected.

Buy Content Calendar Skill — $8 Creator Bundle — $45
Creator Bundle includes
LinkedIn Post Engine
SEO Blog Post Brief
Email Newsletter Engine
Social Content Engine
Twitter/X Thread Engine
Brand Voice Guide
Content Calendar
Save 34% vs buying individually
$45 for all 7 skills
🛡️ 7-day money back guarantee · no questions asked
Quick answers

Do I need a paid Claude account for Content Calendar?

No. The free Claude plan is enough to get started and see the skill working. A Pro plan unlocks longer outputs.

How do I install the Content Calendar skill?

Download the .skill file, open Claude, go to Customize → Skills → Upload a skill, and drop the file in. It appears in your slash-command list immediately.

Can I edit or customise the output after I receive it?

Yes. The output is plain text you own and can edit freely. Most users tweak specific details or the call-to-action to fit their exact use case before sending or publishing.

How specific do my inputs need to be to get a good result?

The more specific your input, the more precise the output. The skill asks targeted questions to gather context — answering these in detail produces noticeably better results than generic one-line inputs.

Free skill
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✓Live trend research before every post
✓Hook variants calibrated to what's converting this week
✓Works on a free Claude account

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