PR Press Release — Claude Skill

Press releases
journalists actually
pick up.

Wire format. AP Style. Release + pitch email.

Most press releases get deleted because they read like ads. This skill writes the factual, journalist-first release that earns coverage.

PR Press Release is a Claude AI skill that writes a journalist-ready press release in standard wire format plus a personalised pitch email.

⚡ Replaces 2–3 hours of press release writing — runs in under 3 minutes.
Get this skill — $9
Output preview — PR Press Release
Headline + Lead · Funding Round
News-first. Dateline. Copy-pasteable lead paragraph.
FOR IMMEDIATE RELEASE

Logistics AI Startup Raises $9M Series A to Eliminate Carrier Invoice Errors
Round led by Accel; capital deployed toward engineering and enterprise sales expansion across North America

SAN FRANCISCO, May 24, 2026 — FreightAudit, an AI-powered freight invoice reconciliation platform, today announced an $9 million Series A led by Accel Partners. The company will use the capital to expand its engineering team and accelerate enterprise sales across North America, where it currently serves 43 3PL operators.
Headline under 80 characters. Lead answers Who, What, When, Where, Why in three sentences. Copy-pasteable by a journalist on deadline.
Executive Quote
Adds opinion — not a repeat of the facts above.
"Freight reconciliation has been a manual process for 40 years because the data was never structured enough to automate. That changed in 2024. Carriers now expose machine-readable invoice data, and we built the layer that turns it into recovered revenue — automatically."

said Maya Chen, CEO, FreightAudit.
Quote adds a market insight that can't appear in the factual body. Avoids "thrilled", "excited", and "proud" — the instant-delete triggers.
Pitch Email
Personalised pitch — sent 2–4 hours after wire broadcast.
Subject: freight reconciliation startup raises $9M — 43 enterprise customers

Hi Kirsten,

Given your coverage of Series A rounds in enterprise logistics software — your piece on Flexport's expansion last month — I thought this might be relevant for your beat.

FreightAudit just closed an $9M Series A led by Accel. They automate freight invoice reconciliation for 3PLs — customers recover an average of $340K in disputed charges per year. The full release is below.
Opens with the journalist's specific beat. One-sentence news summary. Two audience-relevant facts. No "I hope this finds you well."
Distribution Brief
Wire, timing, and priority journalist targets.
Wire: Business Wire (funded Series A) or eReleases (budget)
Embargo: 48h exclusive to TechCrunch logistics reporter before wire
Priority targets: FreightWaves, Supply Chain Dive, TechCrunch
Follow-up window: personalised pitch within 2–4 hrs of wire broadcast
Social: founder LinkedIn + X same day; company account secondary
Media kit: logo PNG, founder headshot, product screenshot required
Distribution strategy determines reach — not copy quality alone.
Full output
What you receive
✓ Full press release — wire format, AP Style, 300–500 words
✓ Dateline, headline, subheadline, lead, body, boilerplate
✓ 1–2 executive quotes — opinion-bearing, not filler
✓ Media contact block + ### end marker
✓ Personalised pitch email template
✓ Distribution strategy brief — wire, targets, timing
1 / 5
How it works

How does PR Press Release work?

  1. Tell Claude what you need — the skill asks 2-3 narrowing questions specific to the task.
  2. The skill runs live research and structures the output before writing a single word.
  3. An anti-slop quality gate checks the draft, then delivers a ready-to-use result for $9.
What you get

Why this release
gets covered.

📰
Wire-format release journalists can copy-paste directly into their article.
AP Style · Inverted pyramid
✉️
Personalised pitch email opens with the journalist's beat — not a generic greeting.
Beat-matched pitch
🛡️
Anti-slop gate strips every instant-delete word before the output reaches you.
Zero promotional language
📡
Distribution brief tells you exactly where and when to send it — wire, targets, timing.
Wire + journalist strategy
Who it's for

Built for anyone
doing their own PR.

✓
Startup founders announcing funding, launches, or hires.
✓
PR consultants drafting releases for multiple clients quickly.
✓
Marketing leads without agency support who need coverage.
✓
Non-profits and NGOs announcing grants, partnerships, or events.
Not what this is for
✕Crisis communications — reactive PR requires a different approach and legal review.
✕Consumer lifestyle PR — this is optimised for business and trade press, not entertainment or fashion media.
✕Full PR campaign strategy — this skill writes the anchor release and pitch, not a multi-month campaign brief.

The complete guide to press release writing covers what makes a release editors read versus one they skip.

"First press release I've sent where TechCrunch actually replied within the hour. The pitch email opened with a reference to a story they'd written the week before — that's the detail that got the response."
VM
Valentina M.
PR consultant, Buenos Aires · Marketing Bundle
Get it now
Press release
that gets picked up.
$9.

Instant download. Works with your free Claude account. 7-day refund if it's not what you expected.

Buy PR Press Release Skill — $9
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