There are now dozens of places to buy Claude skills. Most of them sell the same thing with a different label: a system prompt with a job description and some output formatting. Paste your brief, get your copy.
NovaKit marketing skills work differently. Every one of them runs live research before writing — checking what creative formats are actually converting on your target platform, what listings are ranking for your keywords, what journalists in your niche are covering this week. The output reflects the current state of the market, not training data from 18 months ago.
Below is every NovaKit marketing skill, what it does, what makes it different from writing the prompt yourself, and when it's the right tool.
1. Brand & Ad Copy — $19
The highest-leverage marketing skill on the platform. Brand & Ad Copy writes platform-native ad creative for Meta, Google, TikTok, LinkedIn, and Pinterest — calibrated to the specific audience psychology and creative formats that are converting on that platform this week.
Before producing a single word of copy, the skill fetches live data on what hooks are outperforming in your vertical, what CTA structures are getting clicks, and what emotional angles are resonating with your target audience. It then asks three calibrating questions: your product, your target customer, and the platform. The output is three complete ad variants with hooks, body copy, and CTAs — each formatted to platform-native creative specs.
The difference from writing your own Claude prompt: a prompt gives Claude a job description. Brand & Ad Copy gives Claude current platform intelligence. The same brief produces different copy for a skincare brand and a B2B SaaS company, because the skill researches the audience before writing.
Best for: Paid media managers, growth marketers, solo founders running their own ads. Anyone who has watched generic AI copy underperform against hand-written creative and wants to close that gap.
2. UGC Ad Creator — $19
UGC-style creative is the highest-performing ad format on Meta and TikTok. The problem is that producing it requires knowing what visual and narrative patterns are interrupting the scroll — not general UGC principles, but what's working this week on your specific platform.
The UGC Ad Creator skill builds complete Higgsfield-ready UGC ad plans: hook (the first 2 seconds), full script with natural speech patterns, shot list with specific camera directions and scene descriptions, and casting direction matched to the audience. It researches current UGC performance patterns for your vertical before generating — so the hook isn't "have you ever struggled with X?" but the specific visual and verbal pattern that's actually stopping thumbs in your category right now.
Best for: DTC brand founders, paid social managers, content agencies producing volume for e-commerce clients.
3. E-Commerce Product Listing — $9
Writing a product listing is simultaneously an SEO task and a conversion task — and most AI tools optimise for one at the expense of the other. The E-Commerce Product Listing skill writes platform-optimised titles, bullet points, and descriptions for Amazon, Shopify, and Etsy, calibrated to search ranking and purchase conversion simultaneously.
Before writing, it researches what keywords are ranking in your category, what feature language is converting in competitor listings, and what the platform's A9 or search algorithm currently weights. The title structure, keyword placement, and bullet hierarchy reflect current platform state — not best practices from 2023.
Best for: Amazon sellers, Shopify store owners, Etsy shop managers, agencies handling product listings at volume.
Get E-Commerce Product Listing — $9 →
4. PR Press Release — $9
Most AI press releases are written as announcements. Journalists don't cover announcements — they cover stories. The PR Press Release skill researches what journalists in your specific niche are actually publishing before it writes a single word of your release.
The angle, the opening, the supporting quotes, and the headline are all calibrated to what journalists in your category are filing stories about right now. A product launch in the sustainability space gets a completely different release than a product launch in B2B SaaS, because the journalist landscape is different and the story frames that get coverage are different.
Best for: Startup founders handling their own PR, marketing directors without a PR agency, anyone who has sent press releases that got no pickup.
5. Social Content Engine — $9
Planning a week of social content typically means either paying someone to do it or grinding through a content calendar yourself. The Social Content Engine maps a full week of platform-native posts from a single content pillar — giving you the exact post copy for LinkedIn, X, Instagram, and TikTok, formatted to what's getting reach on each platform this week.
One brief in. One week of social out. Each post is native to its platform — not the same copy reformatted. LinkedIn posts use dwell-time hooks and structured paragraphs. X posts use hook-thread structure. Instagram captions use the engagement patterns (question closers, carousel-first intros) currently driving saves and shares.
Best for: Founders doing their own social, marketing managers responsible for multiple channels, content teams under volume pressure.
Get Social Content Engine — $9 →
6. LinkedIn Post Engine — $9
LinkedIn's algorithm rewards dwell time over likes. The LinkedIn Post Engine writes posts optimised to stop the scroll and hold attention — hooks built around the dwell-time signals that currently earn distribution, not the "engagement bait" patterns that worked in 2022.
It asks about your audience's specific professional context, the insight you want to share, and the outcome you want (reach, inbound, thought leadership). The output includes a hook, structured body with intentional white space, and a CTA calibrated to your goal — plus ghostwriter notes explaining why each structural decision was made. Run it on the same topic two weeks apart and you'll get materially different posts, because platform engagement patterns change and the skill researches them before each run.
This is the top-rated skill on NovaKit: 4.9★ across 41 verified ratings.
Best for: Founders, executives, consultants, and B2B marketers building authority on LinkedIn.
Get LinkedIn Post Engine — $9 →
7. Twitter / X Thread Engine — $9
X threads live or die on their hook tweet. The Twitter/X Thread Engine builds complete, numbered threads — hook tweet, body tweets with intentional information gaps that pull readers forward, and a close with a soft CTA — calibrated to the engagement patterns driving reach on X this week.
It researches what thread formats (listicles, contrarian takes, how-I-did-it narratives) are currently getting reshares in your niche before building yours. The thread is structured for maximum retention: each tweet creates a reason to read the next.
Best for: Thought leaders, indie hackers, SaaS founders, anyone trying to grow an X audience without spending hours on thread composition.
Get Twitter/X Thread Engine — $9 →
8. Content Calendar — $8
If you've ever tried to get Claude to build a content calendar, you've noticed the output is always a template with placeholder themes and generic post ideas. The Content Calendar skill builds a 30, 60, or 90-day content plan that's actually specific to you: your product, your audience, your channels, your goals — with real pillar themes, real post ideas, and real platform assignments.
It asks about your content objectives, your audience's stage of awareness, and the channels you're publishing on. The output is a structured calendar you can hand to a writer or execute yourself — not a framework for building one.
Best for: Marketing managers planning quarterly content, freelance content strategists, founders who need a real plan before starting content production.
9. Social Media Carousel Prompt — $8
Instagram and LinkedIn carousels perform when they earn saves. The Social Media Carousel Prompt builds complete carousel systems — slide-by-slide copy from cover to CTA, with the hook structure, information arc, and visual direction calibrated to what's generating saves and shares on your target platform right now.
Each carousel is built around a single insight or transformation, with each slide carrying a distinct information unit that makes the reader want the next one. The last slide drives saves — not just engagement — because saves signal algorithm value on both platforms.
Best for: Instagram creators, LinkedIn thought leaders, content teams producing educational or product-awareness carousels at volume.
Get Social Media Carousel Prompt — $8 →
The Marketing Bundle — $45 for 5 skills
If you need to cover paid, earned, and product channels, the Marketing Bundle packages Brand & Ad Copy, UGC Ad Creator, E-Commerce Product Listing, Product Photography Prompt, and PR Press Release for $45 — 31% less than buying individually.
Those five skills cover the highest-volume marketing outputs for most teams: paid social creative, UGC ad production, marketplace listings, product imagery direction, and press coverage. If your stack already covers one of those channels, buying the individual skills you need is the more efficient path.
Browse all 9 marketing skills →
Common questions
What's the best Claude AI skill for marketers overall?
Brand & Ad Copy ($19) has the highest output leverage for most marketing teams — paid creative is the highest-frequency, highest-stakes marketing output and live research materially improves results. If paid ads aren't your primary channel, the LinkedIn Post Engine ($9) is the best individual skill for organic reach.
Do these skills require Claude Pro?
No — every skill works on a free Claude.ai account. Claude Pro unlocks longer outputs, which helps for the Content Calendar and PR Press Release skills specifically. Everything else runs fine on the free plan.
How do I install a Claude marketing skill?
Download the .skill file after purchase. Open Claude.ai, click Customize in the top menu, go to Skills, and upload the file. One-time setup — the skill is available in every conversation after that. Full instructions are on the install page.
Is there a free trial or refund policy?
All skills come with a 7-day refund policy, no questions asked. If it's not what you expected after running it on a real brief, email for a full refund within 7 days of purchase.