AI Glossary
Plain-English Definitions for AI & Marketing Terms
Clear answers to "what is…" questions about Claude AI skills, prompt engineering, marketing formats, and product management terms — each linked to a relevant NovaKit skill.
Claude · AI
What is a Claude AI skill?
A structured prompt file that runs inside Claude to produce a specific professional output — no coding required. Works with the free Claude plan.
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AI Fundamentals
What is prompt engineering?
The practice of writing structured instructions that reliably elicit specific, high-quality outputs from AI models. The core skill is constraint specification, not phrasing.
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Marketing · Video
What is a UGC ad?
A paid social ad designed to look like organic user content — first-person delivery, phone-camera aesthetics, no logo overlays. Higher trust than traditional ads.
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Product · AI
What is an AI PRD?
A product requirements document generated with AI assistance. Most AI PRDs fail engineers because they skip constraint intake — the 5 categories AI can't infer on its own.
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