Founders spend a disproportionate amount of time on documents that look like writing tasks but are actually research tasks: investor updates that need to reflect current market sentiment, landing pages that need to know what's converting in your category, press releases that need to land in inboxes journalists are actually reading.
Generic Claude does a reasonable job on all of these if you give it good context. NovaKit founder skills do the research for you — checking what investors are prioritising right now, what landing pages in your vertical are converting, what journalists in your niche are currently covering — before producing a single word of output.
Here's every founder-relevant skill on NovaKit, what it does, and when it's worth using.
1. Sales Landing Page Copy — $19
Your landing page is the highest-leverage piece of writing in your stack. It's the first thing a prospect reads after clicking an ad, a tweet, or a Product Hunt listing — and most founder-written landing pages leave significant conversion on the table because they describe the product rather than selling the outcome.
The Sales Landing Page Copy skill researches what landing pages in your specific category are converting before it writes. It checks what headlines are performing, what value propositions are resonating, what objections are showing up in the fold, and what CTA structures are getting clicks in your vertical. Then it builds a complete page: above-the-fold headline and subhead, three-section body (problem / solution / proof), objection-handling block, and CTA. The output is structured for a developer to drop into a page template directly.
Best for: Pre-launch founders validating messaging, post-launch founders whose pages aren't converting, agencies writing landing pages for clients.
Get Sales Landing Page Copy — $19 →
2. Pitch Deck Outline — $9
Most AI pitch deck tools produce a slide list. The Pitch Deck Outline skill produces a narrative — because investors don't fund slide lists, they fund stories they can retell in a partner meeting.
Before building your structure, the skill researches what investors in your stage and vertical are currently asking about: what market signals they want to see, what competitive positioning is credible versus overreaching, what traction metrics they're using as proxies for product-market fit at your stage. It asks about your vertical, funding stage, and target investor type (generalist vs. thesis-driven), then builds a 10–12 slide arc with slide titles, the key claim for each slide, and the supporting evidence structure for each claim.
Best for: Pre-seed and seed-stage founders preparing for their first institutional raise, founders pivoting and rebuilding their narrative, accelerator cohort members preparing demo day decks.
3. Investor Update — $9
The monthly investor update is one of the most underused tools in a founder's relationship stack. A good update builds trust, surfaces warm intros, and keeps investors engaged between rounds. A bad one reads like a school report — metrics, narrative, ask — and gets skimmed.
The Investor Update skill builds updates in the format that experienced angels and institutional investors actually prefer: the key metric front and centre, the one thing that went wrong and what you learned, the one thing that went unexpectedly well, the specific ask. It researches what investors in your stage are currently tracking as leading indicators — ARR growth rate at seed vs. Series A looks different — and calibrates your update's emphasis accordingly.
Best for: Post-seed founders with active angel networks or institutional investors, founders preparing for a follow-on raise and building 3–6 month update history.
4. PR Press Release — $9
Press releases written as product announcements don't get coverage. Journalists cover stories — conflict, change, stakes — and a launch announcement has none of those unless the writer builds them in.
The PR Press Release skill researches what journalists in your specific niche are currently covering before writing. It identifies the story angle that fits your announcement to the current editorial conversation in your vertical, writes the opening with the narrative hook first (not the company name and date), and structures the quotes and supporting data to give a journalist what they need to file quickly. A SaaS launch in the HR tech space gets a completely different release than a DTC product launch, because the journalist pool and story frames are different.
Best for: Founders handling their own PR, marketing directors without an agency, companies launching into competitive or noisy verticals where angle matters.
5. Business Plan — $9
A business plan for an accelerator application, a bank loan, or an enterprise partnership needs to meet a specific audience's evaluation criteria — not just cover the standard sections. The Business Plan skill asks about your purpose for the plan before it writes, then calibrates the emphasis (market size for investors, cash flow for lenders, team credentials for enterprise partners) to the reader who'll be evaluating it.
The output covers executive summary, problem and solution, market sizing, business model, go-to-market, team, and financial overview — with each section weighted to what your specific reader cares most about.
Best for: Founders applying to accelerators, seeking SBA loans or grant programmes, pitching enterprise partnerships that require a formal business plan document.
6. Grant & Proposal Writing — $9
Grant writing is a specialised skill that most founders don't have and most AI tools handle poorly — because generic grant copy sounds like grant copy, and review committees have seen thousands of applications that open with "Our mission is to..."
The Grant & Proposal Writing skill researches the specific grant programme's stated priorities and evaluation criteria before writing. It calibrates the language, the evidence structure, and the impact framing to what the specific funder cares about — a climate tech grant reads differently from an SBIR application, which reads differently from an arts council grant.
Best for: Startups pursuing non-dilutive funding (SBIR, STTR, state programmes), non-profit founders, founders in regulated sectors (health, climate, education) where grant funding is common.
Get Grant & Proposal Writing — $9 →
7. Terms of Service & Privacy Policy — $9
Most founders copy a TOS from another company's website and call it done. That's a legal liability, not a strategy. The Terms of Service & Privacy Policy skill generates jurisdiction-appropriate, plain-English legal documents calibrated to your product type — SaaS, marketplace, consumer app, or e-commerce — covering data collection, user obligations, liability limitations, and refund terms.
It is not a substitute for a lawyer on material legal questions, and it says so. But for a pre-revenue startup that needs compliant legal pages before launch, it produces a solid first draft in minutes rather than weeks.
Best for: Pre-launch founders who need legal pages before their product goes live, founders updating outdated policies after a product pivot or new market entry.
Get Terms of Service & Privacy Policy — $9 →
8. Conference Abstract — $9
Speaking at industry conferences is one of the highest-ROI distribution channels available to a founder — free exposure to exactly the audience you need, with implicit third-party credibility. The bottleneck is usually the abstract: most founders either submit a product pitch (rejected) or an academic summary (boring).
The Conference Abstract skill researches what talk topics are being accepted at your target conference before writing. It checks the accepted talks from the last two years, identifies the theme and framing that gets selected, and builds an abstract in the format conference committees prefer: a clear statement of what the audience will learn, not a description of the speaker's credentials.
Best for: Founders building a speaking presence, CTOs pitching technical talks, marketers submitting to industry summits.
Get Conference Abstract — $9 →
9. LinkedIn Post Engine — $9
For most B2B founders, LinkedIn is the single highest-ROI organic channel — but only if the posts earn distribution. The LinkedIn Post Engine writes posts optimised for dwell time (the signal LinkedIn's algorithm currently weights most heavily), not engagement bait.
It asks about your insight, your audience's professional context, and your goal (reach, inbound, thought leadership), then builds a hook, structured body with intentional white space, and a CTA calibrated to your objective. Includes ghostwriter notes explaining each structural decision so you can learn the pattern over time.
This is the top-rated skill on NovaKit: 4.9★ across 41 verified ratings.
Best for: Founders building a personal brand on LinkedIn, B2B startup founders whose customers are on LinkedIn, consultants and fractional executives building inbound pipelines.
Get LinkedIn Post Engine — $9 →
The Business Bundle — $45 for 5 skills
The Business Bundle packages Investor Update, Business Plan, Grant & Proposal Writing, Meeting Agenda & Notes, and Terms of Service & Privacy Policy for $45 — roughly 30% less than buying individually. It covers the core operational and fundraising documents most founders produce repeatedly through the early stages.
If you need sales and marketing output alongside the business documents, the Marketing Bundle ($45) covers ad copy, UGC creative, product listings, PR, and photography prompts.
Browse all business and founder skills →
Common questions
Which Claude AI skill should a first-time founder buy first?
If you're pre-launch: Sales Landing Page Copy ($19) — it has the highest direct commercial impact and the output is immediately usable. If you're fundraising: Pitch Deck Outline ($9) first, then Investor Update ($9) to maintain the relationship.
Do these skills replace a lawyer or a growth agency?
No. They replace the time you spend staring at a blank page. The TOS skill produces a solid legal first draft — a lawyer still needs to review it for your specific situation. The sales page skill produces high-quality conversion copy — a growth agency still has expertise in CRO testing. Think of these as the research and first-draft layer, not the strategy layer.
How do I install a skill in Claude?
Download the .skill file after purchase. In Claude.ai, click Customize → Skills → Upload. One-time setup; the skill is available in every conversation after that. Full instructions on the install page.
Is there a refund policy?
7-day refund policy on all skills. If the output isn't what you expected after running it on a real brief, email for a full refund within 7 days.