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[4:30–12:00] SEGMENT 2 — The three pre-pitch signals

Talking Points:
• Signal 1: Your LinkedIn activity in the 90 days before outreach — what it says about conviction
• Signal 2: The "warm intro audit" — investors check who introduced you and why
• Signal 3: Traction trajectory, not traction level — growth rate over absolute numbers

Sub-beat: Use a real example — a founder who fixed this before their Series A.

GUEST QUESTION SEQUENCE — [Guest Name]

Q1 (opener): "Before we talk about what worked — what's the version of this story you haven't told publicly yet?"

Q2 (insight): "You've said before that [X] is overrated. What are people misreading about why you succeeded without it?"

Q3 (challenge): "A lot of founders listening would push back and say [counterargument]. What would you say to them?"

Q4 (closer): "What's the one thing you wish someone had said to you when you were at the stage most of our listeners are at right now?"

[~70% MARK] MID-ROLL CTA — SCRIPTED

If this is useful, the best thing you can do is share it with one founder who's heading into a raise. One forward is worth more than any subscribe button.

SPONSOR SLOT — [~68% mark, before CTA]

This episode is brought to you by [Sponsor]. I've been using [Product] for [specific use] — [one genuine sentence in host voice]. [Sponsor offer link.] Go to [URL] — I'll have it in the show notes.